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Earn coins
Reading, homework, chores, fitness goals — effort kids already do becomes ₹ in a parent-funded vault.
Built for Indian families · No real money, no ads
Kids earn coins, plant them in real financial products, and watch the weather of the market teach them what schools never did.
Reading, homework, chores, fitness goals — effort kids already do becomes ₹ in a parent-funded vault.
Each coin becomes a plant — Saver, FD, Index, Gold, or Crypto. Every plant tracks a real product.
Markets move. Storms hit. Some plants wilt, others thrive — and kids feel risk, not just read about it.
Cash out understanding, not just coins. Real returns, real lessons, real conversations with parents.
Schools don't. The CBSE elective code 904 exists on paper but reaches a tiny slice of 28,500 affiliated schools. Parents feel underqualified — only 27% of Indian adults are themselves financially literate. And the kids fintech wave that raised $50M+ in 2019–22 was a card race, not a literacy race. Five of them are now dead.
Kids earn coins by reading, finishing homework, hitting fitness goals, helping siblings, or practising an instrument — the activities Indian parents already pay for. They plant those coins. Each seed tracks the rate of a real product. Weekly weather events teach risk and diversification the way no textbook can: by making the kid feel it.
Every coin is a choice. Savings sprouts steady. Index funds bloom over years. Crypto explodes — or wilts.
Storms hit the speculative crops. Droughts test FDs. Kids learn diversification because the garden forces it.
Only 4% of Indian teens get paid for chores. So coins come from reading, homework, sports — what Indian parents actually reward.
Slow, steady, always alive. Teaches the value of safety — and the cost of staying too safe.
Locked in for a season. Withers if uprooted early. Teaches commitment and opportunity cost.
Wobbles with the weather, climbs over seasons. Teaches diversification, compounding, patience.
Shines when other plants struggle. Teaches the role of a hedge — and India-specific instruments.
Explodes in good weather. Shrivels in storms. Teaches volatility, FOMO, position sizing — the lesson most adults learn the expensive way.
We're opening Rewardify to 50 selected families before public launch. Invite families get early access, a direct line to the founders, and a say in what we plant next.